Yves Rocher "Summer Crush" pre-order campaign
First-party data collection
Abstract
In order to capture leads, increase conversion rates, and collect data, Yves Rocher requested the help of Lucky Cycle to create a gamified pre-purchase campaign.
The campaign was launched in Belgium and the Netherlands during summer 2020, and was available in both French and Dutch for three weeks with an "Summer" theme.
Our client provided us with the type of game they wished to implement, the rewards they wanted to give out, and the rules for players to become winners. The game was 100% winning with discounts on orders or free shipping.
Keywords
Date
June 2020
Client
Yves Rocher
